Govt signs 'Sui Dhaaga - Made in India' stars Varun Dhawan, Anushka Sharma as ambassadors of Skill India Campaign; all details here

To promote and endorse the Skill India Mission chaired by Prime Minister Narendra Modi, the NDA government has signed Bollywood actor Varun Dhawan and actress Anushka Sharma as their brand ambassador of the campaign. The duo, through their film ‘Sui Dhaaga - Made in India’, are saluting India’s entrepreneurs and skilled workforce, especially homegrown artisans, craftspeople and weavers who are making the country proud the world over. 

Sui Dhaaga - Made in India highlights the untapped potential of India’s talented craftsmen and skilled workers at the grassroot level and the challenges and issues faced by them. Varun and Anushka, the star cast of the film, have partnered Skill India and will dedicate time to promote India’s skilled talent and their fine work by engaging with them across different parts of the country.

Speaking on a occassion today, Dharmendra Pradhan, Minister of Petroleum and Natural Gas & Skill Development and Entrepreneurship, said, “Varun Dhawan and Anushka Sharma, through this unique film Sui Dhaaga - Made in India, are bringing to focus the incredible skills and talent of our homegrown artisan and craftsmen community. It is really heartening to see actors like them doing a film that has such a significant social message.”

Pradhan further added, “India is one of the youngest countries in the world; and it is a matter of great pride for us to see such dedicated and passionate skilled youth with entrepreneurial skills in our country who are bringing name and fame to the nation with their work.”

Dhawan said, “Prime Minister Modi has displayed incredible vision and genuine foresight in aiming to organise, skill, train and give financial support and backing to our craftsmen, artisans and similar workmen. We are proud to be promoting this campaign that we feel extremely close to like our movie Sui Dhaaga that celebrates self-reliance and entrepreneurship’’

Meanwhile, Sharma added, “Skill India Campaign reflects the government’s determination to include and support the talented skilled force of the country. While making Sui Dhaaga, we came across so many stories of talented, skilled crafts people and artisans who don’t get a fair chance to showcase their talents.”

Currently, in India, the campaign has brought about multiple policy interventions though its Skill Development and Entrepreneurship Policy, comprehensive changes in the Apprenticeship Act of 1961 and introducing the Pradhan Mantri Kaushal Vikas Yojana (PMKVY).

These together aims to provide best-in-class training to the country’s workforce and formally recognize their skills. MSDE’s Recognition of Prior Learning (RPL) program under PMKVY recognizes the skills and experience gained through years of working, bringing about a major shift from un-organized sector to the organized sector.