Google Business Effect: This Bengaluru woman earns Rs 20 lakh while working from home

Google Business Effect: Amita was working in Nokia and her husband Raghu was working for Cisco as an IT Software engineer before they co-founded their venture, Krishne Tassels. During Amita’s pregnancy, she resided with her mother for six months during which she learned and perfected the art of making traditional saree tassels or Kuchu as they are known, a traditional handicraft in Karnataka. Mesmerised by her own new-found skill, Amita started uploading pictures of her work on social media platforms, which invited numerous queries and orders. Eventually, she wanted to reach out to more people and widen her outreach. To help her, her husband did an online course with Google Digital unlock and learned as much as he could about Digital Marketing. He went on to create a Google My Business profile and through Google Analysis kept a track of the designs of tassels people searched for.   

Asked about their journey after they inception of their own venture Krishne Tesseles in 2015 Amitha said, "We began our work as a registered company in 2015 but the footfall was quite low and the business numbers we generated in early six months were not on the line of our expectations. Then I decided to take advantage of the Google skills that I had developed during my pregnancy. That clicked. Then we decided to use Google platforms as a professional. I advised my husband to go for Google training as I was not able to do that time." 

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Elaborating upon the result of Google business platforms on her business Amitha said that through her wide reach and posts, she has till now trained 700+ unemployed and underprivileged women from far away districts of Karnataka & neighbouring states who are now making a living for themselves through the art. Once her husband Raghu created a website for their venture, Krishne Tassels, people started enquiring and seeking help from Raghu for their own digital marketing operations.

Typically while only 5 designs of kuchu existed in the market, Amita took notes of the likes of her customers and ended up creating 200 different designs. She realised that this art could be trained to many other women who do not know how to read and write. Through her wide reach and posts, she has till now trained 700+ unemployed and underprivileged women from far away districts of Karnataka & neighbouring states who are now making a living for themselves through the art. 

Speaking on the Google business platform's role in the growth of her business Amitha says, "The demand for our services tremendously increased after creating the profile of Krishne Tassels on Google My Business page in 2017 and eventually lead to a business growth of 5x thereafter." She said that Google Digital Unlocked, Google My Business, Google Maps, Google Primer, Google Analytics etc., were some of the business platforms that she and her husband used and in the last two years, they have scaled to the levels of around Rs 20 lakh per annum business turnover while working from home."

Asked about their future plan in regard to their art startup Krishna Tassels Amitha said, "Krishne Tassels is working on creating an e-store on our website to enable online ordering of products. We are also planning to conduct our saree kuchu making workshop in tier 2 & tier 3 cities to empower more women & to also revive this traditional craft among coming generations."