De De Pyaar De box office collection: Ajay Devgn movie surges, heads towards Rs 50 crore mark

De De Pyaar De has logged an upward surge in earnings at the domestic box office, garnering Rs 6.19 crore on the fourth day (Monday) of its release. Though the film started on a dull note on Friday (April 17), it has picked up the pace on weekend. On Friday, the film grossed Rs 10.41 crore but on Saturday it earned Rs 13.39 crore. On Sunday it gained Rs 14.74 crore. Total earnings of the movie stand at 44.73 cr at the box office.

De De Pyaar De was expected to mint Rs 10 crore on the weekday but it has performed below expectations. However, strong word-of-mouth and good performances by the actors are driving the audience to theatres to watch the film.

Movie critic and business analyst Taran Adarsh tweeted, "#DeDePyaarDe puts up a strong total on Mon... Plexes [Mumbai, Delhi-NCR] are driving the biz... Needs to maintain the pace on weekdays to cover lost ground... Fri 10.41 cr [incl Thu previews], Sat 13.39 cr, Sun 14.74 cr, Mon 6.19 cr. Total: ₹ 44.73 cr. India biz. #DDPD"

#DeDePyaarDe puts up a strong total on Mon... Plexes [Mumbai, Delhi-NCR] are driving the biz... Needs to maintain the pace on weekdays to cover lost ground... Fri 10.41 cr [incl Thu previews], Sat 13.39 cr, Sun 14.74 cr, Mon 6.19 cr. Total: ₹ 44.73 cr. India biz. #DDPD

— taran adarsh (@taran_adarsh) May 21, 2019

De De Pyaar De plots around a 50-year-old businessman Ashish (Ajay Devgn) who is in love with a 26-year-old engineer Ayesha (Rakul Preet Kaur). The story starts when Ashish makes Ayesha meet his family and his wife, played by Tabu.