BIG SALUTE! Select CITYWALK pays tribute to COVID-19 heroes with 'TheCitySalutesYou' campaign

Delhi shopping centre 'Select CITYWALK' offers a poignant tribute to the heroes who stepped up to help those most in need in the grip of the second wave of the COVID-19 pandemic this year. Select CITYWALK has named this campaign as 'TheCitySalutesYou' and it features individuals who went above the line of duty to deliver support and relief to many.  

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The campaign features the COVID-19 heroes dressed head to toe in a chosen collection from popular fashion brands,  namely Ted Baker, Onitsuka Tiger, Adidas Originals, Massimo Dutti, Aldo, Gant, CK, Zara, Mango, Brooks Brothers, Steve Madden, Dune, Charles and Keith.

The campaign presents them in a stylish, yet very relatable content, showing how ordinary citizens can raise the bar and bring so much change if they put their mind to it. It is a tribute to the heroes who can do so much more with just a step forward in the right direction.

This moving campaign has brought together, Harteerath Singh of Hemkunt Foundation, who helped thousands of families by providing free oxygen across the country, Nandini Ghosh of the Good Food Project who fed crematorium workers during the pandemic, Saleem Khan and Harsimar of Little India Foundation who donated food to the needy, standup comedian Amit Tandon and Psychologist Divija Bhasin who put smiles on people’s faces during those grim times and brought them hope and positivity.

The campaign shares the journey of these COVID heroes they talk about the motivation that pushed them to help people out to the best of their capacity and the moment when they realised, they need to step up and do something for the humanity.

Speaking on the campaign, Harteerath Singh said, “It was an absolute pleasure to be a part of this campaign. It’s very thoughtful of Select City Walk to honour COVID heroes. I hope it inspires many others to come forward and support those in need not just during the pandemic but generally in life too."

Psychologist Divija Bhasin commented, "These kinds of campaigns make all the time, effort and work I do worth it as they make me believe that I am actually doing something that is bringing a change in the society”.

With this 'TheCitySalutesYou' campaign, Select CITYWALK aims to highlight the efforts of all individuals and communities who have joined hands to uplift human spirit and come out of the trying times as warriors.