Is Zepto IPO coming soon? 6 ways online grocery delivery startup earns money; not many people know about them

IPO Announcement: Zepto, a fast-growing startup, is preparing to launch its IPO, expected in August next year.

In the last two months, Zepto raised over $1 billion, including $340 million at a $5 billion valuation.

Zepto is relocating its base from Singapore to India, strengthening IPO speculations.

• Direct Sales Description: Zepto's primary revenue stream is through direct sales.
• How it Works: The company buys products in bulk or at a lower cost and sells them at a margin, contributing significantly to its income.

• Description: A delivery fee is charged for each order.

• Fee Structure: Typically around Rs 25-30, the fee varies by distance. Orders exceeding a certain value get free delivery.

• Description: A small charge applied to each order.

• Amount: Generally around Rs 10, this charge is for handling and processing the products.

• Description: Subscription service aimed at customer retention.

• Benefits: No delivery fee for orders above Rs 99, and up to 20% discount for orders exceeding Rs 299.
• Variable Pricing: The pass prices may differ based on customer targeting strategies.

• Description: Fee applied to small orders.

• Purpose: While it generates revenue, the primary goal is to encourage larger orders.

• Description: Zepto partners with various brands to display advertisements on its platform.

• Additional Income: These partnerships contribute to Zepto's revenue through advertising fees.