Uber does a first in India, hires Virat Kohli as brand ambassador

Uber has signed on Virat Kohli, captain of the Indian Cricket team, as its first brand ambassador in India. This is for the first time that the ridesharing app has signed any brand ambassador across the Asia Pacific region. 
 
“We are extremely delighted to sign on Virat Kohli to bat as brand ambassador for Uber India. His commitment to India on and off the field is commendable - from bagging world titles for the country to advocating positive change, he is invested in making a difference to the community at large,” Amit Jain, President, Uber India & SA told ET.
 
He also told ET that in Kohli, Uber has found a partner who reflects the “drive we share with everyday India”. 
 
According to the company, Uber India’s association with Kohli will lay the foundation for a host of brand-led interventions in 2018.

Looking forward to a successful innings with @Uber_India. Stoked to #TakeABackseat and here's why! #UberIndia pic.twitter.com/fLwCz5eJ25

— Virat Kohli (@imVkohli) March 9, 2018

 
Kohli will be actively involved in a series of marketing and customer experience initiatives to be rolled out by Uber India, besides being the face of the brand, said the report.
 
“Virat personifies dynamism, integrity, grit, ability, and passion. He is the embodiment of India’s ambitions on the world’s stage; he anchors the aspirations of billions, and it’s the little things he does that bring joy to their lives. It’s this balance of purpose with a larger responsibility to citizens of the world that makes him the perfect partner to realising Uber’s commitment to India. We are super excited to have him join the team at Uber India,” Sanjay Gupta, Head of Marketing, Uber India & South Asia told ET.
 
India is the key market for Uber where it has planned major investments. The company said it will focus on technology innovations that will make hailing a ride an even more seamless experience, the report added.