Toyota Kirloskar Motor sales up 16% in November-December
Footfalls and customer enquiries, however, saw slight improvement in December.
Toyota Kirloskar Motor witnessed over 16% rise in sales during November-December period last year on account of robust demand for Innova Crysta and new Fortuner.
Toyota Kirloskar Motor Director and Senior Vice President (Marketing and Sales) N Raja said, the sales figure in December was the highest in last five years.
In November and December, sales stood at 11,309 units and 12,747 units, respectively, compared to 10,278 units and 10,446 units in the last two months of 2015 in the domestic market.
"December is usually a high selling month as most manufacturers try and liquidate the year-end stock and come up with schemes offering huge discounts on products...The number of walk-ins at the dealership and enquiries have been impacted due to demonetisation in the past two months," Raja told PTI.
Footfalls and customer enquiries, however, saw slight improvement in December, he added.
"The affects of demonetisation will reflect until the first quarter of this year. We hope that the New Year will bring in positive sentiment in the market," Raja said.
Talking about the models, he informed sales of Innova Crysta grew over 65% and the new Fortuner registered a rise of more than 174% in sales last month.
"There is strong demand in the market for our products and especially for the new Crysta and Fortuner, which are our new launches. We also achieved a significant milestone last month with the Fortuner clocking more than one lakh units in India since its launch in 2009," Raja said.
Apart from other regions, these two models are witnessing good response from the North-East.
"The new Innova Crysta as well as the new Fortuner have received a very good response from the North Eastern market. In fact, Innova alone constitutes more than 50% of our overall volumes. We have noticed most of our customers opting for the diesel variants in these region," Raja said.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
Retirement Planning: SIP+SWP combination; Rs 15,000 monthly SIP for 25 years and then Rs 1,52,000 monthly income for 30 years
EPF vs SIP vs PPF Calculator: Rs 12,000 monthly investment for 30 years; which can create highest retirement corpus
Retirement Calculator: 40 years of age, Rs 50,000 monthly expenses; what should be retirement corpus and monthly investment
SBI 444-day FD vs Union Bank of India 333-day FD: Know maturity amount on Rs 4 lakh and Rs 8 lakh investments for general and senior citizens
Home loan EMI vs Mutual Fund SIP Calculator: Rs 70 lakh home loan EMI for 20 years or SIP equal to EMI for 10 years; which can be easier route to buy home; know maths
01:02 PM IST