Tech Mahindra and Fuji TV collaborate to create global content

Tech Mahindra, announced on Thursday a strategic partnership with Japanese broadcaster Fuji TV aimed at developing and producing diverse content for the international entertainment landscape.

This collaboration will leverage Fuji TV's original content alongside Tech Mahindra's expertise in localisation and animation services, as per an official statement from the company.

Harshvendra Soin, President of Asia Pacific and Japan Business at Tech Mahindra, expressed enthusiasm about the partnership, stating, "We have partnered with Fuji TV to bring their content library in various local languages to Indian audiences...We see great potential in developing IPs catering to the Indian, Japanese, and other major content markets."

In line with this, Tech Mahindra will assist Fuji TV in adapting its content for the Indian audience through dubbing, subtitling, and animation services. Furthermore, the collaboration will facilitate licensing of Fuji TV's content to OTT and PayTV platforms in both India and Japan.

Toru Ota, Executive Vice President of Fuji Television Network, highlighted the dual objectives of the partnership, stating, "The goal is to not only expand business in the Indian market but also to create innovative content that has the potential for global reach."