Snapdeal makes 3 changes to seller policies for simpler online marketing

India’s largest online marketplace, Snapdeal announced plans to make it easier for online trade by sellers on its platform on Monday.

These changes will be effective from 14 July, 2016, the company said in a statement.

To enhance and create frictionless transactions for the sellers the following reforms have been made.

1. Reduction in marketing fees: Snapdeal has reduced the marketing fees for over 120 subcategories, including for digital products, electronics, women’s fashion, FMCG products, sports and fitness goods, fashion jewellery, kitchen appliances, automotive accessories etc.

Post this change, Snapdeal will have the lowest marketing fee, for nearly 300 sub-categories out of the total approx. 600 sub-categories, across all leading marketplaces.

The marketing fee for nearly 30 sub categories has been increased marginally. While the reduction in fee ranges from 0.2 - 18%, the increase ranges from 0.5 to 5.5%.

2. Do’s and Don’ts made easy: Building on the success of its self-serve platform for sellers, Snapdeal has unveiled a simpler framework of do’s and don’ts for its sellers. The self-serve platform helps sellers resolve their queries easily and together with the simplified policies, this is expected to enable the sellers to avoid the imposition of penalties due to ignorance or complexity.

3. Sharing the cost of returns and exchanges: To share the cost of returns, Snapdeal will bear the cost for reverse pickup and payment collection, while packaging and shipping will be borne by sellers. In case of replacement/exchange also, reverse pick up costs will be borne by Snapdeal.

“We believe reduction in marketing fees will foster growth for our sellers. We have worked closely with our sellers and basis their feedback, we have made these policy changes to make them in-line with ecommerce industry best practices,” Vishal Chadha, Senior Vice President, Market Development, Snapdeal, said in a statement.