Indians are fussy buyers online as well, survey says

We Indians are known to be one of the most unique customers in the world and a recent survey by InMobi proved just that. 

In a report titled 'Re-Marketing - How India Buys on Mobile', InMobi said that not only do Indians like to buy online on weekends (18% and 17% on Saturdays and Sundays, respectively), they like to make most of their purchases during the two-hour period preceding midnight. Moreover, at least 100 products are viewed before a purchasing decision is arrived at. 

Redefines window-shopping

The report said it takes, on an average four hours for Indians to buy a product from their wish-list and two hours to buy if the product is added to their virtual shopping carts. 

Here is a the purchasing process of Indian shoppers on mobile phones:  

Source: InMobi