Samsung and HARMAN brings world’s largest Onyx Cinema LED Screen to India

Samsung along with HARMAN today launched the World’s Largest Onyx Cinema LED Screen in India’s tech capital Bengaluru at the iconic Swagath Cinemas, which will be rechristened Swagath Onyx Theatre. AR Rahman inaugurated the new theatre today. With a 14 metre screen, the largest Onyx Cinema LED screen format in the world, Swagath Onyx Theatre on Bengaluru’s MG Road will offer powerful, captivating and larger-than-life visuals, transforming the cinema viewing experience for cine lovers. Globally, there are only two other 14 metre Onyx Cinema LED screens installed by Samsung to date, in Malaysia and China.

“Samsung is the only brand offering an end-to-end movie experience, from stunning visuals through Onyx Cinema LED Screens to phenomenal sound from JBL Professional by HARMAN. Onyx Cinema LED at Swagath Onyx Theatre in Bengaluru will revolutionize cinema viewing experience for film lovers in the city and across India. This is a remarkable milestone for Indian cinema and a testament to our consumer-centric approach,” said Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India.

At 618 seats, Swagath Onyx Theatre is also the world’s largest theatre that is equipped with an Onyx Cinema LED screen. Acoustics in the theatre has been upgraded with JBL cinema loudspeakers from HARMAN. The Onyx screen is 3D applicable with active 3D technology for all 618 seats in the theatre.

“The current wave of cinema is replete with great visuals, rich soundtracks and background score. The new Onyx Cinema LED powered by JBL’s iconic sound will transform the cinematic experience for moviegoers. This mighty combination of a revolutionary screen and legendary sound will truly elevate the content and we are excited for Indian cinephiles to experience this epic offering,” said Prashant Govindan, Head – Professional Solutions, HARMAN India & SAARC.

At the inauguration, HARMAN global ambassador, AR Rahman said “With Samsung’s ground-breaking Onyx Cinema LED Screen technology and HARMAN’s iconic JBL audio, moviegoers in Bengaluru will immensely enjoy their experience at the theatre. I have worked with HARMAN and used JBL Professional systems for many years, and I can confidently say that they truly do justice to the music I create. There is no sound like JBL sound, so it makes sense that the brand is powering this amazing new way to enjoy movies and music.”

“At Swagath Cinemas we take pride in our heritage yet strive to provide a futuristic cinema viewing experience to our customers. Our association with Samsung to launch the World’s Largest Onyx Cinema LED Screen in Bengaluru is a testimony to our commitment to movie lovers across India,” said Kishore P, Director, Swagath Group of Cinemas.

Apart from the new Onyx Cinema LED Screen, Swagath Onyx Theatre in Bengaluru has also upgraded its overall look and feel inside the theatre with refurbished interiors and comfortable seats, even as it retains its heritage look on the outside.