Rohit Sharma named brand ambassador of Trusox India, joins iconic players' list

Stand-in Team India skipper Rohit Sharma has been appointed as the brand ambassador of global sports brand Trusox. The brand claims to revolutise the sports socks segment by introducing performance enhancing grip socks - they maximise the grip sportspeople get inside their footwear. An innovation by Jim Cherneski, a former footballer, coach and innovator of the Trusox technology, the brand is used by over 45 per cent of the English Premier League soccer players. It is also used by other athletes from cricket, rugby, running and cycling. Internationally, Trusox sells out of 1000 stores. In India, Trusox is available on Amazon and Trusox.in. The brand is associated with top football players like Real Madrid's Gareth Bale, Manchester City's Raheem Sterling and Barcelona's Luis Suarez, among others. 

 "It’s a great brand and I have seen a lot of footballers and cricketers use Trusox. Technology is something that I always look forward to, especially when it enhances your performance on the field. Trusox has been an essential part of my kit as it helps boost my performance. I look forward to a long partnership with them," Rohit Sharma said about his appointment.

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"Rohit Sharma is an ambassador for Trusox purely because he stands for being a true athlete who can take charge of any situation and lead the team. His passion for the country and game is seen in his calm yet explosive performances, where he has shown why he is loved by billions," Sanil Sachar, one of the co-owners of Trusox said.

Sachar added that the technology is so proprietary that it is not even associated with socks internally. He said that these are sports performance equipment, and that nothing like this product has been seen before in this space.

"Every team member, who is a part of our growth story has played sports at the highest levels, and understands that for a sportsperson to stay true to their performance, getting a grip on the game as they train is the number one step. The motivation is to make their best better, by providing state of the art apparel that just doesn’t look great but feels great too, through our proprietary technology," he added.