Nirwaana launches a new collection for couples, giving an ode to the nuptial bond!

The premium online jewelry store, Nirwaana, launches their latest couple coordinated collection named - “I STILL DO”, the brand seeks to provide a delightful experience for online jewelry shopping encompassing a perfect blend of art, culture, design and trend all rolled into an exquisite range of pure silver/ semi-precious stones costume jewelry.

Nirwaana’s jewelry is contemporary, majorly handcrafted in sterling silver base, manufactured in limited numbers to make each purchase almost exclusive for its buyer. Priyanka Thakur is the founder of Nirwaana, a Bengaluru-based online silver jewelry brand that was founded in the last quarter of 2016.

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This couple coordinated jewelry collection is named “I STILL DO”, as the name would indicate this collection is about celebration of the nuptial bond. The jewelry that takes one down the memory lane of those nostalgic moments about the promises that were made to each other, with an affirmation that one intends to adhere to those wows indicating that - I Still Do!

Elements of jewelry that truly express the theme of this collection; A pair of dove, that has been symbolic of an inseparable bond, true love & fidelity. Styles are crafted in sterling silver, but are thoughtfully given finishing variations, to represent contrasting colors silver ‘white’ and ‘black’ rhodium, depicting the yin-yang of relationships in life. An embodiment of balance and harmony created in
relationship, with the opposite energies. Furthermore the women jewelry styles come studded with customizable gemstones. 

Gemstone, which can also be incorporated according to the specific anniversary of togetherness. Few of us know, but just like birthstones, there are specific ‘anniversary gemstones’ to mark the celebration of each year of togetherness. Priyanka is a postgraduate in International Marketing from the Delhi School of Economics, with 18 years of experience as a sourcing and marketing head in India for renowned European fashion and accessory labels.

According to Priyanka Thakur, Founder, Nirwaana, ”As ‘anniversary gemstones’ is a little known fact, we have come up with a detailed blog which gives all possible info about different gemstones for gifting associated with different anniversary year and why. The collection is out with the first drop consisting of 3 styles, with more styles planned to be added in coming months – women earrings, women necklace & men cufflinks. The jewelry is perfect for gifting and can be bought as separate styles or one can pick from coordinated gift box combos, listed on our website,”

She further re-iterates, ”To be honest we just are testing waters with our menwomen coordinated jewelry segment. There aren’t many options available in this segment in the market, so we are yet to understand its potential. Twinning in outfits  is growing popular for sure, but the subtle twinning of jewelry segment is something we are yet to figure out. We are happy to try this without worrying, since the styles are meaningful as standalone purchases too,”

“We’ve always focused on coming up with jewelry based on timeless themes that can be worn for a lifetime, without worrying about the fast changing current trends. This stays the intent of our current collection also,” Priyanka concludes.