Miska- the leading clothing brand for women's and kids clothing

Clothing is one of the primary needs of human kind and there has always been a demand for it. 

However, fashion is much more than just clothing. It requires a sense of style which is both unique yet approachable for everyone. 

This is why to be a successful clothes manufacturer and retailer it requires not only business skills but also creative talent in the ability to recognise trends.

Anju Binani Damani is one such person who has both, heightened further by her education in designing. 

Nearly two years back at 30 years of age Anju Binani Damani launched Miska, with the desire to create women's and girl's trendy fashion. 

Her career plan wasn't completely unfounded as her father had already found success for the past 40 years as a clothing brand Bie, both in India and overseas, in Saudi Arabia. 

Moreover, for the past 15 years Anju Binani Damani’s husband Ravi Damani had been creating clothing for boys under the brand name of Blue Kids. 

Anju Binani Damani's decision was part of a bigger plan to increase the customer base of R and A International, which includes Miska and Blue Kids.

However, profitability wasn't the only reason which motivated Anju Binani Damani. 

Indeed, all capital for Miska came out of Anju Binani Damani's own pocket. 

A financially wise person as well, she invested in the share market, profits from which went into starting up Miska. 

Presently Anju Binani Damani has gone above and beyond her own expectations let alone those of others. 

Her prior experience helping out her husband in the family business had also made her ready to face the troubles of entrepreneurship and seek out those who would be able to provide a valuable helping hand along her journey. 

For example, Anju Binani Damani has always had the support of her mother who would give her sound advice for both personal and professional aspects. 

Since she had such an encouraging environment Anju Binani Damani has been able to manage both work and home life without compromising on either.

Presently Miska caters to women’s and kids wear and includes a bright and eclectic range of round neck t-shirts, capris night dresses and hot pants, with different sections for women of all ages and little girls. 

Since the manufacturers’ focus on fabric, stitch and design quality over quantity Miska has a distinctive advantage over other competitors and has already become a favourite in Kolkata, where the company has several renowned retail outlets. 

What's more, the minimal pricing rates are a definite plus to any cost-savvy consumer. 

Now the Damanis are planning on expanding R and A International to the E-commerce market. 

There is no doubt about it that most customers prefer to shop online and making sure your business caters to this audience is a smart and logical move.

So, if you or a loved one are looking to splurge on a new wardrobe, Miska is the brand to trust for fashionable clothes at pocket-friendly prices.

(Disclaimer: Brand Desk Content)