Laurent & Benon Group forays into consumer lifestyle segment with KADEN

Key Highlights

• Laurent & Benon Group will now produce home appliances under KADEN products.
• The company aims to reach 100% locally manufactured products.
• KADEN products include - smart irons, to smart fans, coolers, heaters.

Shipping solutions to real estate conglomerate, Laurent & Benon announced on Thursday it is entering into consumer lifestyle segment with its new launch ‘KADEN.’

The new product line comprises of a range of smart home appliances and caters to ‘upwardly mobile Indian consumer,’ the company said. “Backed by in-depth research, the KADEN range aims to offer the right solution for the upwardly mobile consumer on the go,” the company said.

KADEN products will span across the whole range of appliances, the Laurent & Benon Group said who are also aiming to reach 100% locally manufactured products with its launch.

“So far, the premium home appliances market has been dominated largely by Chinese imports and the launch of our smart, innovative, indigenously designed KADEN range is set to challenge that status quo. We are aiming for 100% locally manufactured and designed products and we are starting with 50% of the products and hoping to increase to 80%,”Aman Syal, Group CEO, Laurent & Benon said.

The Laurent & Benon Group deals in services of hospitality, human resources, outsourcing solutions and shipping solutions, luxury interiors and real estate.

KADEN products include - smart irons, to smart fans, coolers, heaters. “We identified critical voids that exist in today’s lifestyle related to home appliance requirements; and worked backwards to provide smart solutions to fill these voids,” Sushil Mishra,Business Head,Kaden Appliances said.