Flipkart will continue to flip e-commerce cart: CEO

Disruption in e-commerce category has been because of Flipkart for the last 10 years and it would continue so for another decade, Chief Executive Officer of Flipkart Kalyan Krishnamurthy said today.

Flipkart does not strategise business matters based on the behaviour of their competitors, but on their strategy to woo customers to make purchases from their technological platforms, the CEO told PTI.

"We are not here to prove things based on how our competitors behave in a particular way. We are entirely led by our own strategies to woo customers to make purchases from our technological platforms,"" he said.

"This is the way we look at it. We don't strategise looking at our competitors", he added.

"Disruption in the e-commerce category has been because of Flipkart for the last 10 years. I actually think, the next 10 will also be exactly like that," he said, when asked if Reliance Retail would pose biggest challenge to e-commerce players, including Amazon, in future.