Flipkart's 'The Big Billion Days' for kiranas, small businesses; sale begins from 23 September across 28 stores, online channels

Flipkart Group owned digital B2B marketplace Flipkart Wholesale will begin a sale event for Kirana members between September 23 and 30 across all 28 stores and online channels under the The Big Billion Days (TBBD), the company said in a media release.

Leveraging Flipkart Group’s strong technology and supply chain infrastructure, Flipkart Wholesale facilitates the growth of Kiranas and MSMEs, and the collective development of the entire ecosystem, the release said.

The homegrown platform has launched the sale with a tagline ‘Iss SALE Ke Aage Sab Fail’, the release said.

The sale event aims to extend the benefits of TBBD to small retailers and kirana members by giving them an opportunity to save more and increase profits.

Through this, members can avail of exciting offers and deals spanning a host of products and categories, including staples, confectionery, beverages and others, depicted through its catchphrase ‘Dumdaar Offers Aur Shaandar Daam’, the release further said.

The company has also launched a Prize Scheme for this based on the quiz contest with select members and the number of transactions.

"Over 100 members will have an opportunity to win thrilling prizes such as a car, an iPhone, gold coins and vouchers," the release said.

“The Big Billion Days offers incredible value to consumers. We are all set to further drive growth and value for our Kirana members as they gear up for the festive season. This initiative is a step towards our commitment to bringing benefits and value to the retailers of Bharat while strengthening their operations and value proposition. With our constant endeavor to enable them to grow their business, we will continue our efforts towards making their lives easier and businesses more profitable,” Koteshwar L N, Business Head of Flipkart Wholesale, said.

As part of the event, members will have various options to enjoy significant savings through attractive offers ranging from Flash Sale, Dhamaka Deals, Cat Level Basket Offer, Brand Bill Busters and so on. Flipkart Wholesale will spread the festive cheer beyond TBBD by bringing an array of incredible offers and deals as part of the Diwali sale for its B2B members, the release said.