Buy Now Pay Later: Flipkart Wholesale and Rupifi partner for offering Embedded BNPL to MSMEs- Check details

Rupifi and Flipkart Wholesale, the digital B2B marketplace of India’s homegrown Flipkart Group have announced their partnership for offering Embedded Buy Now Pay Later (BNPL) to the MSMEs shopping on Flipkart Wholesale.

As per the information provided by the company, this partnership will enable 1.5 Lakh Kiranas and MSMEs members on Flipkart Wholesale get instant and digital credit, with flexible repayment terms and transparent pricing.

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To ease customer onboarding on the platform, Flipkart Wholesale and Rupifi team have designed a sleek multilingual application, helping Retailers onboard in less than a minute.

Adarsh Menon, Senior Vice President and Head - Flipkart Wholesale, said “Flipkart wholesale is focused on ensuring that the benefits of digitisation trickle to the entire B2B retail ecosystem. Reiterating our deep-rooted commitment to bringing prosperity to kiranas and MSMEs, we are elated to strengthen our credit offerings in partnership with Rupifi. We have always believed that financial inclusion can only happen if we provide credit that is quick, easy and affordable."

"With BNPL we are now allowing retailers across the country to unlock themselves from cash constraints while purchasing supplies and enjoy simple one-click credit access,” he added.

“We are excited to partner with them and provide the MSMEs with a completely digital, flexible and instant credit experience, localised to their requirements. Our BNPL product is offered to their MSME customers in an Omni-Channel manner, both In-App as well as In-Store, with a ticket size as low as Rs 5,000, for even the smallest retailer.”, said Ankit Singh, Co-Founder of Rupifi.