Flipkart strengthens partnerships with Farmer Producer Organizations to enable market access and growth

Flipkart has extended its partnerships with Farmer Producer Organizations (FPOs) to enable market access and growth for farming communities and boost access to staples on the marketplace platform.

Flipkart is working with entities such as Aranyak Agri Producer Company Ltd. in Purnia, Bihar; Anchetty FPCL; Nisarga Farmers Producer Company Ltd. in Gulbarga; Satya Sai Farmer Federation in Anantpur, among others.

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Flipkart has also partnered with social sector organizations such as Andhra Pradesh Mahila Abhivruddhi Society (APMAS), Dvara, Foundation of Development of Rural Value Chains (FDRVC), Sahaja Aharam Producer Company (SAPCO), Sammunati, and Vrutti, among others to facilitate engagements with FPOs in their networks.

Through these partnerships, Flipkart has been able to source pulses, staples and whole spices, by bringing them onto its platform, in turn impacting thousands of livelihoods of the farmer community.

"These newer avenues, made possible through e-commerce and technology, have been able to generate increased incomes for farmers and support these communities in their business growth," Flipkart said in a release.

In order to maintain high-quality standards on its marketplace platform, Flipkart has been arranging FPO visits to its packing and processing facilities (Regional Packaging Centers) across different regions to make them understand customer expectations in terms of product quality and food safety.

The quality team maintains dedicated visits to these FPOs, arranging sessions with their representatives on food safety norms and training them on Flipkart's product quality standards.

As per the information provided by the company, in the coming months, Flipkart is preparing to onboard FPOs linked with Vrutti, a non-profit organization in Karnataka that cater to the lives and livelihoods of over a million marginalized individuals/households, to bring pulse commodities such as Gulbarga - Toor, on its platform.

Further, it will tap the upcoming paddy season to procure paddy/Rice from Koppal, Karnataka.