Flipkart Big Billion Day, Amazon sales a big success; deals at record highs

E-commerce giants Flipkart and Amazon India have seen a strong start to their festive sale with categories like apparel and large appliances driving record transactions and new customers coming on board. These companies have put in months of preparation in ramping up selection, setting up warehouses and strengthening delivery network ahead of the festive sale to ensure a smooth shopping experience for customers, with demand being much higher than on non-festive days.

Players like Flipkart, Amazon India and Paytm Mall kick-started their festive sale from October 10 that will continue for the next 5-6 days. More offers are expected to be rolled out over the next many days leading up to Diwali.

“The scale of Big Billion Days (festive sale of Flipkart) has only grown with each passing year and this year too, we expect the trend to continue. While each category sees manifold growth, we expect smartphones, large appliances and apparel to be phenomenally big categories,” Flipkart CEO Kalyan Krishnamurthy said.

He, however, declined to comment on the volume of business expected to be generated, saying “its early to speculate as the growth always end up surprising us”.

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Amit Agarwal, senior VP and country head at Amazon India, said the first day of the Great Indian Festival 2018 has been the biggest day ever with record-breaking sales across categories.