ASICS signs cricket superstar Ravindra Jadeja as brand ambassador

Sport performance brand ASICS on Tuesday welcomed Ravindra Jadeja, leading all-rounder of the Indian cricket team and Chennai Super Kings into the ASICS family.

The effervescent player who is revered by the younger generation is known for his passion, pace and performance and that is resonating well with the AISCS brand’s motive. The brand is looking to catapult its performance outlook by joining hands with the much-admired sportsman whose game and playing style is all about seamless time, pace, and rhythm, the company said.

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With ASICS’ brand philosophy of enabling A Sound Mind in a Sound Body, this partnership lends itself naturally to propagate a healthier lifestyle in order to connect with the technologically and momentum-driven consumers.

“We are elated to announce our association with the stellar Ravindra Jadeja from the Indian cricket fraternity with ASICS India. We deeply admire and respect the consistency and commitment with which he has played on the field, demonstrating the core spirit and essence of any tough sport – determination and versatility," said Rajat Khurana, Managing Director, ASICS India and South Asia.

"Jadeja's limitless energy and inspiring potential weave seamlessly with our brand ethos to encourage people to experience the transformative power of sport, not just on the body but on the mind. Through this wonderful partnership, we endeavor to both support and encourage people to experience the transformative power sports have to change one’s life in a positive and immensely meaningful way," Khurana added.

Known for his swashbuckling batting, wicket-taking abilities, and agility on the field, Jadeja has picked up over 425 wickets and scored over 4000 runs in international cricket games.

Delighted about his association with ASICS, Ravindra Jadeja said “I am absolutely thrilled to be associated with the world’s leading performance brand. ASICS has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. I deeply cohere with their vision and philosophy and hope that together we are able to drive a more relevant and meaningful change in the minds and lives of young athletes.

"Our aim is to improve participation of Indian youth in sports and I am confident of catalyzing a positive change in this direction with ASICS. I am excited to begin this journey with the brand and working towards unlocking the unique power of sport to uplift our minds and bodies," he added.

ASICS India’s partnership with Ravindra Jadeja would further strengthen the company’s commitment, spread awareness about the diverse offerings and magnify the reach of the brand during the upcoming IPL season.