India Yamaha Motor plans to increase 'Blue Square' showrooms to 300 by year-end

India Yamaha Motor on Thursday said it plans to increase the number of its exclusive 'Blue Square' showrooms to 300 by the end of this year.

The company has reached the milestone of 200 Blue Square showrooms across India through which it sells Yamaha's exclusive range of premium two-wheelers, apparels and accessories, India Yamaha Motor said in a statement.

"Our ambition is to further expand the Blue Square outlets, ensuring that every Yamaha customer receives the exceptional experience they truly deserve from a world-renowned brand like Yamaha. By the end of 2023, we plan to increase the count of these exclusive outlets to 300," Yamaha Motor India Group of Companies Chairman Eishin Chihana said.