TCS new title sponsor for Jaguar Formula E racing Team

Tata Consultancy Services (TCS) has joined British racing team Jaguar Racing as the title partner, ahead of the 2021/22 ABB FIA Formula E World Championship. The team will be known as Jaguar TCS Racing, a statement said.

"We're excited to welcome our new title partner TCS as we launch Season 8 of FIA Formula E. The team will now be known as Jaguar TCS Racing and with its talented driver line-up and improvements in the Jaguar ITYPE5, the team is aiming to race for more," Jaguar India tweeted.

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As per the information, during this multi-year partnership, TCS and Jaguar will create a dynamic platform that will drive research and innovation while steering towards advanced concepts and electric vehicle (EV) technologies.

"TCS will leverage its leadership in technology transformation and experience working with premier players in the EV value chain, to help Jaguar TCS Racing become a catalyst for electrification, pushing towards low carbon emissions and sustainable mobility. The partnership will see the creative use of data and insights from the racetrack to shape the wider growth, development, and transformation of the entire electric vehicle ecosystem," TCS said in a statement.

We're excited to welcome our new title partner @TCS as we launch Season 8 of @FIAFormulaE. The team will now be known as Jaguar TCS Racing and with its talented driver line-up and improvements in the Jaguar #ITYPE5, the team is aiming to race for more. @JaguarRacing pic.twitter.com/esNSLn7o03

— Jaguar India (@JaguarIndia) November 3, 2021

TCS’ foray into Formula E racing adds to its global portfolio of sports sponsorships which include events such as the TCS New York City Marathon, TCS London Marathon, TCS Amsterdam Marathon, and more.

"With only 87 days until the start of the new season, Jaguar TCS Racing is focussed on refining the most successful race car in the team’s Formula E history including revisions in several software areas to improve energy management, making the race car faster, and more efficient. The team has also invested time in understanding and simulating the new qualifying system and practicing in-garage pitstops, which will become a significant feature of the first 10 minutes of the new format," the company said. 

Rajesh Gopinathan, CEO & MD, TCS said, “We are delighted to expand our partnership with Jaguar Land Rover and join forces as Jaguar TCS Racing to harness collective knowledge and to innovate for a sustainable future for all. As the world races towards electrification, this collaboration will pave the way for the adoption of advanced technologies, utilization of cleaner energy, and the evolution of novel business models.”

Thierry Bolloré, CEO Jaguar Land Rover, Chairman JLR Motorsport said, “ This partnership is a perfect example of the synergies that exist within the Tata group. Motorsport is the ultimate challenge and to succeed in this highly competitive arena you must excel in all areas. Technology, innovation, agility, unity, and teamwork are all important learnings which we can implement across the company and wider group."