Tata ALTROZ Launch: From design to architecture, what we know so far about this premium hatchback

In what will come as good news for car enthusiasts, Tata Motors is all set launch its premium hatchback ALTROZ. Recently, Tata Motors had launched a special preview website for ALTROZ. The premium hatchback was unveiled in Auto Expo last year. With the arrival of Altroz, Tata Motors is all set to enter the premium hatchback segment in India. From design to architecture, here is everything we know so far about premium hatchback:-

- From GIMS to India: After being revealed as a concept at the Auto Expo 2018, the near-production version of the car was shown at this year’s Geneva International Motor Show (GIMS).

- BASED on ALFA: The Altroz is Tata Motors’ first car to be developed on the company’s all-new Agile Light Flexible Advanced (ALFA) Architecture

- DESIGN: The Altroz is the second product to be designed under IMPACT 2.0 Design language 

- According to Tata Motors, "ALTROZ aims at reinventing the urban car design with greater emphasis on bringing connectivity and everyday mobility together. It is an amalgamation of revolutionary design, advanced technology, class-leading connectivity and thrilling performance."

WATCH: TATA ALTROZ TEASER

Speaking on the launch of the TATA ALTROZ website, Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors, had said, “This is an immensely proud moment for all of us at Tata Motors. To receive such a reception for Altroz, months before its launch, speaks volumes for the trust consumers have in our brand as well as in our products. We hope the newly-launched website will continue to whet the curiosity of our followers and stakeholders alike by sharing timely information about the car, in days to come."