Hero Cycles joins hands with Yamaha, Mitsui for electric bicycles
Hero Cycles Wednesday said it has entered into a strategic alliance with Japan's Yamaha Motor Co Ltd and Mitsui & Co for technology, manufacturing and marketing of electric bicycles.
Hero Cycles, the flagship company of the HMC group, had recently announced its 'Cycle Valley' project proposed to be set up in Ludhiana and serve as a hub for end-to-end supply chain of the bicycle industry.