Air purifier companies betting big on post Diwali sales

In the wake of rising pollution after Diwali, air purifier makers are looking at doubling the sales of such products, especially in the northern region.

Although, the makers such as Eureka Forbes, Panasonic, Sharp, Blueair and Groupe SEB are expecting a good sales growth in all leading tier I cities, they are expecting Delhi /NCR region to lead the market this season.

"In addition to the rise in disposable income and with air pollution being a constant talking point throughout the year, air purifiers have witnessed a huge acceptance and increase in sale across during winter especially around Diwali," Blueair Country Head-India Arvind Chabra told

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