Citroen India signs cricket icon MS Dhoni as its brand ambassador
The move comes as part of Citroen's concerted effort to solidify its foothold and enhance its brand identity in the fiercely competitive Indian passenger vehicle market. Data from the Federation of Automobile Dealers Association (FADA) reveals that in the fiscal year 2023-24, Citroen retailed 8,330 units in the domestic market, marking an uptick from 5,990 units in the preceding year.
Cricketer Mahindra singh dhoni, image credit: ANI