Exclusive | Infinix plans to launch up to 4 new smartphones and a Smart TV in Q1 2023: India CEO Anish Kapoor

Infinix smartphones, Smart TV Launch: In an exclusive conversation with Zeebiz.com during the launch of Infinix Zero series smartphones in the country recently, Infinix India CEO Anish Kapoor talked about the roadmap for the company in 2023, 5G technology and more.

Infinix India CEO Anish Kapoor told Zee Business: "You will see a plethora of devices across categories. We've already launched two devices in December (Infinix Zero 20 and Infinix Zero Ultra). Probably in the next quarter, we will launch three to four more new smartphones, laptops, and hopefully a TV too."

When asked if Infinix will bring more smart devices, including smartwatches and TWS in the coming year, Kapoor replied: "I think this is the direction we want to take. That is why you see us adding a new category every year. We are working on evaluating a few things right now. In 2023 we will definitely be going to add one more category.

"It will take some more time to actually give you a final answer as to what we will going to go ahead with. But yes, we will be looking at the ecosystem over a period of time to give a connected device experience to the consumers. This is the journey where we want to go," he added.

On the availability of 5G and 4G smartphones in the India market, Infinix India CEO said that it is important to understand how the market functions. 

He opined that it is important to understand consumers need, what 5G means to them, and the coverage limitations of the nascent technology in India. However, he feels that 5G is a very exciting technology that will change the country's landscape.

"We will keep coming up with 4G and 5G options. People who want to use 5G and they think they can use it, can go ahead with that option. We will keep coming up with complete phones like Zero 20 with high grade 4G options," he further added.

Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR told Zee Business: "Infinix has been able to carve a niche for itself in the hyper-competitive India smartphone market. With its differentiated product offerings, the brand is finding its own voice and appeal amongst consumers."

As per insights from CyberMedia Research (CMR) Infinix grew 76 per cent YoY in H1 2022 in the value for money smartphone segment (Rs 7,000 - Rs 25,000).

Talking about the contribution of Infinix in Prime Minister Narendra Modi's Make-in-India initiative, Anish Kapoor said: "Under Make-in-India initiative, we 'Make for India'. 

This initiative is about getting something and making it here.

"We understand the local requirements, we internally call it 'Glocal'. While we are local, we focus on global requirements. We have set up a factory in Noida. Every phone sold in India is Made in India. There's nothing that comes from outside. It is an investment that we make.

"We don't involve a third party in the manufacturing. We have our own infrastructure. We've invested heavily in India and we will continue doing so," he signed off saying.

Recently, Infinix launched its Infinix Zero Ultra and Zero 20 smartphones in India . The highlights of Infinix Zero Ultra include its 200MP Samsung ISOCELL HP1 primary sensor that supports OIS, MediaTek Dimensity 920 chipset and 180W Thunder charging support. Infinix Zero 20, on the other hand, comes with 60MP front-facing camera, and MediaTek Helio G99 SoC.

The Infinix Zero Ultra is launched in one single storage variant. It offers 8GB RAM + 128GB internal storage and is priced at Rs 29,999. It comes in Coslight Sliver and Genesis Noir colour variants. Infinix Zero 20, on the other hand, is priced at Rs 15,999. It is launched in Green Fantasy, Glitter Gold, and Space Grey colour.