Starbucks’ New CEO Announces 4 Major Changes To Enhance Overall Experience

Zee Business Video Team | Updated: September 16, 2024 05:27 PM IST

Starbucks CEO Brian Niccol believes that the beloved coffee chain's future is deeply rooted in its past. In an open letter to employees and customers during his first week, Niccol shared his vision for creating community-focused spaces with comfortable seating to enhance connection.



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