Selena Gomez beauty line to be launched soon!

After scoring countless fashion deals, American singer Selena Gomez is all set to enter the business world of beauty. As per the reports of E! News, The singer filed a trademark for 'Selena Gomez' with the U.S. Patent and Trademark Office on July 11, which is just a week and a half before her 27th birthday to launch her very own beauty line. 

The trademark was filed under her production company `July Moon Productions`. While the `Bad Liar` singer has been tight-lipped about the beauty line, it looks like her brand will feature an array of products, including fragrances, cosmetics, hair care preparations, essential oils, skin care preparations, body care preparations and so much more.

Considering she has been sporting more bold makeup looks in recent months, then the singer`s own beauty line doesn`t come as a surprise. Gomez stole all the limelight during the 2019 Cannes Film Festival thanks to her audacious makeup. 

Attending the film festival for the first time Gomez donned dramatic looks that certainly made her stand out from the crowd with her lips with bold colours, rocked mesmerizing shadows and wore exaggerated cat-eyes to name a few. 

It was her go-to makeup artist, Hung Vanngo, who was to thank for her beauty looks. Even when she`s not playing with colours, her makeup looks are flawless. 
In New York for `The Dead Don`t Die` premiere, she wore a fresh-face of makeup look that gave her a lit-from-within glow. From her eye shadow to her contour, her dress was extremely stunning, it made sense that she left the focus on her ensemble.

It will be interesting to see what kind of products Gomez creates for her upcoming beauty line and if they will coincide with her recent bold and vibrant looks.

However, back in 2011, she released an eponymous fragrance. For which she asked her fans to help her create the scent by choosing from several ingredients. So her latest venture will mark her return to the beauty world. 
(With agency inputs)