Not Ronaldo or Kylie Jenner, this Hollywood actor is the most paid celebrity on Instagram
Dwayne Johnson aka The Rock has emerged as the highest pair celebrity on Instagram, beating some big names like footballer Cristiano Ronaldo and socialite, model and businesswoman Kylie Jenner.
Dwayne Johnson aka The Rock has emerged as the highest pair celebrity on Instagram, beating some big names like footballer Cristiano Ronaldo and socialite, model and businesswoman Kylie Jenner. The latter had grabbed the top spot last year. According to social media marketing firm Hopper HQ, the 48-year-old star can charge advertisers roughly $1,015,000 for a sponsored post.
Dwayne Johnson has 189 million followers on Instagram, followed by Kylie Jenner with 184 million. Ronaldo also found his name on the list, charging $889,000 per post, while Jenner's sister Kim Kardashian, charges $858,000. American singer Ariana Grande rounds out the top five, charging about $853,000.
Johnson had also emerged as the most profitable actor of the year. He had starred in some big films like ‘Fast and Furious: Hobbs and Shaw’ and 'Jumanji: The Next Level'. Both the films had performed well at the box office.
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Hopper HQ had started publishing a list of highest-earning stars in 2017 after speaking with celebrities and social media influencers to determine how much they were being paid, as well as speaking with advertisers to estimate how much could be charged for a post.
Last week, Johnson was ranked on top of the Instagram rich list, by another publication. Johnson reportedly makes more than $1 million per paid post on the social media platform. This was the first time in four years that either a Kardashian or a Jenner hadn’t dominated the list.
While Johnson’s earnings have grown by 15%, Kylie’s have fallen by more than 22%.
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04:11 PM IST