Beer sales in Ghaziabad cross Rs 400 crore amid scorching heat this summer

ZeeBiz WebTeam Jul 05,2024

Beer sales surged to a record Rs 400 crore in Ghaziabad at the peak of the summer season this year, according to data from the excise department.

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Officials acknowledged that the record sales were driven by the scorching heat and the absence of price hikes.

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Official data showed sales amounting to RS 397.16 crore in the region in the April-June period.

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The quarterly figure stood 106 per cent higher in comparison to the previous year.

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In volume terms, the number of beer cans sold during April-June stood at 1,33,69,674 units, up 16 per cent on a year-on-year basis.

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