How Netflix, Amazon Prime Video, and JioCinema are battling for India's streaming market

Zee Business Video Team | Updated: May 22, 2023 10:30 AM IST

With over 424 million OTT users in India, streaming giants like Netflix, Amazon Prime Video, and JioCinema are experimenting with different pricing strategies to capture the market. While some have lowered their prices, others have introduced premium tiers, and all are fighting for the attention of the entertainment-hungry audience.



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