Shopping trends revealed! Here is what public wants to buy the most now

Amid lockdown in place due to coronavirus-caused Covid 19 pandemic, big screen TV sets, large volume refrigerators, home theatres and dishwashers are now gaining traction, according to home appliances and consumer electronics manufacturers. Many companies, including Samsung, Panasonic, Sony, Whirlpool of India and BSH Home appliances, in the country are getting enquiries from people confined in their homes about such products.

The manufacturers also expect increase in sales of vacuum cleaners and grooming products like electric shavers and trimmers as salons are closed and people may tend to avoid such places even post lockdown.

TV viewing up! Consumption of OTT content

According to Sony India Managing Director Sunil Nayyar, during the Lockdown, TV viewing has almost doubled and suddenly people are realising to upgrade their TV viewing experience along with a better sound system.

Also, as movie halls would be closed for another six to eight months, consumption of OTT contents is expected to rise on large screen TV sets along with home-theatre systems and people would certainly need good equipment.

Dishwashers

Products such as dishwashers, limited only to key metro markets, is one of the most enquired categories, as people have realised its importance in the absence of their household help under the lockdown.

Consumer electronic maker Samsung, which has already started pre-booking of its products, has received queries from consumers across the country for upgradation of TV and digital appliances

300-litre and above refrigerators

Moreover, 300-litre and above refrigerators are also in demand as people are preferring to store foods in large quantities in the eventualities of any such future lockdown kind of situation.

According to a joint report by CEAMA and Frost & Sullivan, the industry had a total market size of Rs 76,400 crore in 2018-19, in which Rs 32,200 crore was contributed from domestic manufacturing.

Lockdown

India is presently going through an unprecedented complete lockdown from March 25, to prevent the spread of the virus. The government had extended it for two weeks from May 4 with certain relaxation.