BCCI sets higher base price for OTT streaming in media rights auction

The BCCI has set a higher base price for digital rights than TV, signaling the growing popularity of cricket on OTT platforms. The auction for the BCCI media rights is scheduled to take place on August 31, 2023, and is expected to be a hotly contested auction. OTT platforms are likely to play a key role in the future of cricket broadcasting, as more and more people watch cricket on streaming services.