Airbnb inks pact with tourism ministry to promote heritage stays, cultural tourism
The company will partner the ministry in its vision to promote inbound tourism as a part of its 'Visit India 2023' initiative and under the MoU, it will launch a dedicated 'Soul of India' microsite for the global audience showcasing India's rich culture and built heritage, Airbnb said in a regulatory filing.
Online accommodation hosting platform Airbnb on Monday said it has signed a Memorandum of Understanding (MoU) with the Union Ministry of Tourism to showcase India's heritage stays and promote cultural tourism.
The company will partner the ministry in its vision to promote inbound tourism as a part of its 'Visit India 2023' initiative and under the MoU, it will launch a dedicated 'Soul of India' microsite for the global audience showcasing India's rich culture and built heritage, Airbnb said in a regulatory filing.
Additionally, Airbnb will also offer support to hosts in untapped tourist areas, assist them in promoting their homestays, build host capacity, and foster a culture of responsible hosting, it added.
Under the MoU, Airbnb will endeavour to train hospitality micro-entrepreneurs in emerging destinations that are part of the ministry's flagship scheme, the company said, adding, it would also share travel and homestay insights with the ministry for informed responsible tourism policies and training requirements.
Union Tourism Minister G Kishan Reddy said Airbnb's global reach will provide enhanced visibility to India's unique and varied accommodation offerings and enable travellers an opportunity to experience the country's rich heritage first-hand.
"This partnership will contribute to the growth of inbound tourism, create economic opportunities for local communities and position India uniquely on the global tourism map," he added.
Airbnb General Manager - India, Southeast Asia, Hong Kong and Taiwan Amanpreet Bajaj said, "This MoU represents an important collaboration towards unlocking new economic and social opportunities through tourism in India while bolstering the Incredible India brand and bringing the richness of what India has to offer to even more international travellers."
Catch latest stock market updates here. For all other news related to business, politics, tech, sports and auto, visit Zeebiz.com.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
Senior Citizen Latest FD Rates: Know what major banks like SBI, PNB, Canara Bank, HDFC Bank, ICICI Bank are providing on fixed deposits
Gratuity Calculator: Rs 38,000 as last-drawn basic salary, 5 years and 5 months of service; what will be gratuity amount?
Retirement Planning: In how many years your Rs 25K monthly SIP investment will grow to Rs 8.8 cr | See calculations
Top 5 Small Cap Mutual Funds with best SIP returns in 1 year: See how Rs 25,000 monthly investment has grown in each scheme
Top 7 SBI Mutual Funds With Best SIP Returns in 1 Year: Rs 25,000 monthly SIP investment in No.1 fund has jumped to Rs 3,58,404
Top 7 Mid Cap Mutual Funds With up to 41% SIP Returns in 5 Years: No 1 fund has converted Rs 15,000 monthly investment into Rs 23,84,990
SBI 5-Year FD vs MIS: Which can offer higher returns on a Rs 2,00,000 investment over 5 years? See calculations
03:24 PM IST