94% of Indian travellers inspired by movie, TV show destinations: Report

Data from the latest report reveals that film and entertainment have a significant influence on Indian travellers, with 94 per cent of them inclined towards taking a trip to a destination they’ve seen on the big or small screen. Moreover, close to half (43 per cent) of the respondents rate the overall ‘vibe’ of a destination as important, when choosing where to go in 2024.

Among the four key travel vibes, set-jetting took the lead in India, as travellers sought to immerse themselves into the iconic location of their favourite shows, embodying Main Character Energy. Seizing the spotlight as the top destination that Indians are inspired to visit in 2024 is Manali, India, with travellers influenced by Yeh Jawaani Hai Deewani, followed by Ladakh, again in India, which inspires 47 per cent of the travellers to visit the mesmerising city as seen in 3 Idiots. 

Claiming the next spot is London in the United Kingdom, with 43 per cent of Indian travellers seeking to add a royal flair to their life as seen in The Crown, and the enchanting city of Paris in France, with 42 per cent of Indian travellers wanting to experience the city like Emily Cooper, as seen in Emily in Paris. In fact, following the launch of season 3’s launch at the end of December 2022, Skyscanner saw a 23 per cent increase in searches from India to Paris in January compared to the previous month.

India’s Top Trending and Best Value Destinations

The 2024 report reveals that 86 per cent of Indian travellers plan to take the same number, if not more, trips abroad in 2024 compared to 2023. The most buzzing destinations for Indian travellers in 2024 are Da Nang in Vietnam, loved for its pristine beaches, Almaty in Kazakhstan, a captivating destination in Central Asia celebrated for its stunning natural scenes, and Baku in Azerbaijan, known for its exquisite blend of historical and modern architecture. On the other hand, Nice in France came out top overall, securing the highest spot for the Best Value Destinations category, followed by Geneva in Switzerland, Tokyo in Japan, and Manama in Bahrain.