ZEE Entertainment garners a staggering 221 million viewers for the second edition of DP World ILT20

The second season of DP World ILT20 drew a staggering 221 million viewers across Zee linear TV channels and ZEE5. With a notable 46% female viewership, the league's broad appeal in India underscores its status as household entertainment. Mumbai and Delhi emerged as pivotal markets, with significant responses from mass markets like Uttar Pradesh, Madhya Pradesh, Gujarat, and Maharashtra, demonstrating the league's influence across India's diverse landscape.

Additionally, Season 2 saw a remarkable increase in viewership from Punjab, with a 22% rise in cumulative reach, attributed in part to ZEE's strategy of introducing Punjabi commentary on its social platforms.

As the broadcasting partner of the cricket league, ZEE Entertainment employed a robust distribution strategy ensuring widespread accessibility both within India and globally. Matches were aired worldwide through a network of 10 popular linear TV channels, including &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD, and Zee Zest HD, in addition to its leading OTT platform ZEE5 and partner networks.

Crossing geographical boundaries, the DP World ILT20 Season 2 was broadcasted across cricketing nations worldwide, reaching over 100 countries from the UK, Australia, and New Zealand to Sri Lanka, Bangladesh, and the Caribbean. It solidified its position as the second most-watched T20 cricket league globally, captivating a diverse audience of 99 million women and 121 million youth.

Stadiums reverberated with excitement as they welcomed full-capacity crowds, with enthusiastic fans traveling far and wide to immerse themselves in the electrifying atmosphere. Reflecting on the league's performance, Mr. Rahul Johri, President of Business at ZEE Entertainment Enterprises Limited (ZEEL), remarked on setting a new benchmark for franchise cricket leagues globally.

He expressed gratitude to sponsors, the ECB, and all stakeholders for their trust and support in making the season a resounding success. Looking ahead, ZEE Entertainment pledged to continue pushing boundaries and innovating to enhance the viewing experience for cricket enthusiasts worldwide.

MI Emirates emerged victorious, clinching the coveted trophy in a thrilling finale against the Dubai Capitals at the Dubai International Stadium. Each match, characterized by gripping last-over thrillers and sensational captain's innings, showcased the teams' determination and resilience. The knockout stages kept fans on edge, with the eventual champion's fate hanging in the balance until the last over.

ZEE Entertainment's star-studded commentary panel, led by cricketing legends such as Virender Sehwag, Harbhajan Singh, and Wasim Akram, along with renowned voices like Alan Wilkins and Simon Doull, skillfully brought every moment of cricket action to life, offering fans an unparalleled experience with captivating insights.

Anticipation for DP World ILT20 Season 2 was fueled by a captivating ad campaign featuring star cricketer David Warner and brand ambassador Harbhajan Singh. A mid-season collaboration with the rap group 7 Bantai'Z for a catchy cricket anthem further engaged audiences, combining sports and music to amplify excitement around the league.

The franchise-style tournament, comprising six teams and 34 matches, unfolded across the UAE. Prominent cricket stars including David Warner, Dasun Shanaka, Rahmanullah Gurbaz, and others participated, representing teams like Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates, and Sharjah Warriors.