Serie A signs Enilive as new title sponsor, ends ties with TIM after almost 25 years

After partnering for more than two decades, the Italian telecom company Telecom Italia Mobile (TIM) has ended their ties as the title sponsor of Italy's top-flight football league, Lega Serie A.

According to a press release by the Italian energy company Eni on Monday, February 5, the company's mobility products and services wing, 'Enilive', will be the title sponsor of the league starting from the 2024–25 season and will continue up to three seasons until 2026–2027.

According to reports, the Italian energy firm has agreed to pay €22 million ($23.6 million) per year to Serie A as the title sponsor and has also included an option to further extend for two seasons.

In the statement, Eni mentioned that Enilive has a network of over 5,000 service stations across Europe, including 4,000 locations in Italy.

They also mentioned that the company is also excited about the collaboration with Lega Serie A, as it will bring its new brand and the company closer to all Italians, demonstrating the change it represents for the millions of frequent customers coming to their vast network of service stations.

Serie A was already exploring its options for the title sponsor, as the three-year deal was due to expire in June this year with TIM. Under the previous deal with TIM, the league received around €20 million ($21.67 million) annually. TIM has been the title sponsorship partner of Lega Serie A since the 1998–1999 season.

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