E-commerce company Meesho is all set to start its annual sale. The festive sale is designed to provide customers across India with a plethora of affordable options this festive season. 

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Meesho Mega Blockbuster Sale is starting on September 27 in which more than 20 lakh sellers will participate. A total of 12 crore products across 30 categories will be available on discount.

"With Meesho Mall, the company is democratising access to branded products for millions of Indians this festive season with its diverse and ever-expanding portfolio of ~1,000 national, D2C, and regional brands," the company said in a press statement.

What brands are available on Meesho currently?

Brands like Liberty, BATA, Red Tape, W, Aurelia, Go Colors, and Twinbirds are already available on the website.

"Beginning on September 27th, the Meesho Mega Blockbuster Sale aims to fulfill the festive shopping aspirations of millions of Indians. We are excited to introduce user-friendly features like Meesho Balance and Doorstep Exchange. These enhancements are designed to simplify and streamline the shopping journey, making online shopping a smooth experience for everyone. We look forward to the positive changes these features bring for our customers and remain committed to ongoing innovation, ensuring a seamless shopping experience this festive season and beyond," said Megha Agarwal, general manager of business at Meesho. 

Instant refunds

The company has also announced an initiative to process customer refunds instantly after the item is picked up. On average, the majority of users now receive their refunds in just five minutes. This process is supported by various payment options such as Meesho Balance, UPI, and IMPS bank transfers, ensuring that customers receive their refunds promptly.