Holi 2024: What customers are shopping online this Holi? Find out

Holi 2024, Holi 2024 Date: The love for colours runs deep in India, so Holi is one of the most popular festivals. The festival holds a special place in the hearts of millions. From the bustling streets of metropolitan cities to the remote corners of the country, Holi revellers don't just play with colours but also get involved in a lot of shopping. 

As per Shopsy, there has been a continuous surge in online shopping for Holi essentials, with over 3.5X growth observed over the past few years.

The uptick in sales of sweets and namkeen underscored a growing trend of indulging in Indian delicacies during Holi. According to Shopsy, some of the most searched keywords include Pichkari, Holi Colors, and Holi Water Gun showcasing the heightened demand for the season.

The platform also saw a niche market for organic herbal Holi colours. While organic options still represent a smaller segment, this data hints at a potential emerging trend toward eco-friendly Holi celebrations.

It witnessed heightened traction for Holi products starting at Rs 39, ensuring that vibrant celebrations remain within the budget for all.  

Holi 2024 Date and Time

According to the Hindu calendar, Holi falls on the full moon day of the month of Falgun. This year, the festival of colours will fall on Monday, March 25, 2024 as people will commemorate Holika Dahan or Choti Holi a day before i.e. on March 24, 2024. Here are the auspicious timings for these events:

Purnima Tithi Begins: 09:54 AM on March 24, 2024

Purnima Tithi Ends: 12:29 PM on March 25, 2024