Black Friday Sale 2023: Nykaa, Amazon, Apple announce huge discounts; here is what you need to know

Black Friday 2023 Sale: Black Friday traditionally marks the start of the Christmas shopping season. It is a day following Thanksgiving Day, which is an official holiday that dates back to 1863, in the middle of the American Civil War, when President Abraham Lincoln proclaimed the last Thursday of November as a day to give thanks and seek healing. The people celebrate this day with their loved ones over a sumptuous meal that includes classic delicacies such as roast turkey, among other foods.

This year, Black Friday is being celebrated today, November 24. On Black Friday, many retailers offer heavy discounts. Since the past few years, this Black Friday tradition has been observed in India as well. The Black Friday sale in India lasts for an average of three to five days.

As per Zee Business Research, interest in Black Friday sales is on the rise not only in Tier-1 but also in Tier-2 and 3 cities, and this year, retailers are betting big on the expectation that Black Friday will continue the momentum of festive demand.

Many companies and retailers are offering discounts of up to 50 per cent. As per reports, retailers' share of Black Friday sales in 2022 was more than 60 per cent. 

Black Friday sale: Estimated growth in top product categories

The research desk sees significant growth in fashion, baby products, and beauty product sales. For fashion, the growth is expected to increase by 31 per cent as against 29.2 per cent in 2022.

Likewise, for baby products and toys, sales are expected to rise by 28 per cent as compared to 10.4 per cent last year, and for beauty products, sales are likely to increase by 14 per cent against 7.4 per cent in 2022.

Which companies are betting big on Black Friday?

-Nykaa is offering a Pink Friday sale.

-Bewakoof, which has a huge collection of branded clothing for men and women, is offering a 50 to 80 per cent discount on its products under the 'Yellow Friday sale'.

-Amazon is offering ‘The Beauty Sale’ from November 24 to 26. The sale will have discounts of up to 60 per cent off on all beauty products and up to 50 per cent off on luxury beauty products.

-Tata CLiQ, Amazon, Flipkart, Apple, Croma, Vijay Sales, Adidas, Puma, Mark & Spencer, and H&M, among others, are also offering huge discounts.

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