Bovine love on Valentine's Day: Animal welfare body to celebrate February 14 as 'Cow Hug Day', says these are benefits of hugging 'gaumata'

Cow Hug Day February 14: The Animal Welfare Board of India has issued a notification and appealed to the cow lovers of India to celebrate February 14 as 'Cow Hug Day'. The rest of the world celebrates this day as Valentine's Day.

In the advisory, the government has said that hugging a cow will bring “emotional richness” and will increase “individual and collective happiness”.

I welcome & appreciate this order. I congratulate Animal Welfare Board. Cow is 'mother of the nation'
& our 'bhaagyavidhata'. Besides being 'pyaar ki bhoomi', it's also 'karmabhoomi': UP Min DP Singh on Animal Welfare Board of India's order to celebrate Feb 14 as ‘Cow Hug Day’ pic.twitter.com/12MHjgY8hY

— ANI UP/Uttarakhand (@ANINewsUP) February 8, 2023

Signed by Dr. Sujit Kumar Dutta, secretary of the Animal Welfare Board of India, the appeal also mentions that Vedic traditions are almost on the "verge of extinction" due to the "progress of West culture" and that the "dazzle of western civilisation has made our physical culture and heritage almost forgotten".

“In view of the immense benefit of the cow, hugging with cow will bring emotional richness hence will increase our individual & collective happiness. Therefore, all the cow lovers may also celebrate the February 14 as Cow Hug day keeping in mind the importance of mother cow and make life happy and full of positive energy (sic),” the advisory further said.

Animal Welfare Board of India has issued notice appealing to people to celebrate "Cow Hug Day" on February 14 to spread "positive energy" and encourage "collective happiness", say officials

— Press Trust of India (@PTI_News) February 8, 2023

The Board called cow the "backbone of Indian culture and rural economy", and said the animal represents “cattle wealth and biodiversity.” The cow is known as "Kamdhenu" and "Gaumata" in India because of its nourishing nature like mother, it further added.

Read the official Advisory Here

The board informed that the advisory was issued with the approval of competent authority and on the direction of the Department of Animal Husbandry and Dairying under the Ministry of Fisheries, Animal Husbandry, and Dairying.

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