'BondWithStories' campaign to reignite charm of stories

Stories not only preserve culture by passing cultural knowledge from one generation to another but they also help us understand others and ourselves. Moreover, they can teach us about life and let us see the world from a different perspective. But are stories as much a part of our life, as it was until a few years or decades ago? Somehow we have got ourselves engrossed so much in our daily routine that we don't get time to bond with our loved ones, and even strangers, through stories. To bring this tradition back into our lives, our homes, our communities and society as a whole, storyteller Kahanikaar Sudhanshu Rai has decided to launch #BondWithStories.

#BondWithStories is a pan-India campaign that intends to touch millions of lives across all age groups. The campaign intends to bust the myth that stories are a medium solely for children and assert that people across all ages can benefit immensely from this ancient art. Four stories appealing to different human emotions would be released as part of the campaign, which would essentially be a nationwide drive sustained over 60 days.

Conceptualised by storyteller-filmmaker-actor Sudhanshu Rai, #BondWithStories campaign’s objective is to create awareness about how stories can play a pivotal role in enhancing one’s holistic personality, irrespective of whether it’s a child or a grownup individual. It would stress the need to make storytelling practice in homes, schools as well as corporate circles to foster a positive culture.

With more than 200 stories and standing as one of India’s few live storytellers, Sudhanshu Rai has been using the power of sound to augment the experience of stories for listeners/audiences. His live storytelling shows for instance are replete with orchestrated effects of sound, which is believed to have created our whole universe and still remains a significant tool that can enhance holistic mental health to make living better.