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How copra undid Marico's price hike strategy

How copra undid Marico's price hike strategy

Fri, Nov 04, 2016

Fast moving consumer goods (FMCG) major Marico Ltd would have never imagined that dried coconut kernels could cost the company three months of its entire fiscal.  These kernels, also known as Copra, it is an important raw material in Marico's flagship product--Parachute hair oil. 

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