Fri, Aug 10, 2018
In 2006, Ikea first displayed interest in the Indian market, but Indian laws then allowed only 51 per cent foreign ownership. Besides, foreign single-brand retailers were needed to have a local partner to operate in India.
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With huge crowd thronging the store in the evening, the IKEA staff reportedly found it a bit difficult to regulate the entry, and there were also tense moments when some people broke queue to force their way in. A large number of visitors thronged the store as the company had launched an aggressive marketing campaign including advertisements with the prices of affordable products.
Thu, Feb 22, 2018
Ikea will be investing close to Rs 3,000 crore over the long-term in the state to set up multi-format stores
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