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Mahindra & Mahindra sells franchise biz of BabyOye to FirstCry for Rs 362.1 crore

Mahindra & Mahindra sells franchise biz of BabyOye to FirstCry for Rs 362.1 crore

Sat, Oct 15, 2016

A year after acquiring online maternity and childcare brand BabyOye, Mahindra & Mahindra (M&M) on Saturday said it will sell its franchise business to competitor FirstCry for Rs 362.1 crore on a slump sale basis and also invest in it.

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