Thu, Mar 16, 2017
PV Sindhu and Sakshi Malik have led to non-cricket endorsements growing by 83.5% from Rs 42 crore in 2015 to Rs 77.1 crore in 2016.
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Spending on sports sponsorship by brands accounted for 11.5% of the total Indian advertising expenditure (AdEx) with was Rs 55,671 crore in 2016.
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