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Women see a growing prominence in sports brand endorsements in 2016

Women see a growing prominence in sports brand endorsements in 2016

Thu, Mar 16, 2017

PV Sindhu and Sakshi Malik have led to non-cricket endorsements growing by 83.5% from Rs 42 crore in 2015 to Rs 77.1 crore in 2016.

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Sports advertising spends grew 20%; Virat Kohli tops chart with deals worth Rs 280 crore

Sports advertising spends grew 20%; Virat Kohli tops chart with deals worth Rs 280 crore

Thu, Mar 16, 2017

Spending on sports sponsorship by brands accounted for 11.5% of the total Indian advertising expenditure (AdEx) with was Rs 55,671 crore in 2016.

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