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The ‘Desi’ side of things fade with fruit juices looking at trendy infusions

The ‘Desi’ side of things fade with fruit juices looking at trendy infusions

Tue, Apr 18, 2017

FMCG companies have started marketing fruit juices under more western names, introducing fushions and a mix of new flavours to woo the Indian consumer. This trend was not seen ten years ago and has been introduced to maximise premiums.

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