Wed, Sep 14, 2016
Snapdeal is a brand that believes in its consumers – it cheers their victories, it believes in their dreams. It understands that each box that it delivers is not just a product, but the chance to live one’s dreams, says Kalra.
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While re-branding can be heavy on the wallets of these companies, it can also be cost the brand dearly if customers do not take to it well.
Mon, Sep 12, 2016
The SoftBank-backed company has pumped in over Rs 200 crore for the re-branding initiative, which will include a 360-degree marketing campaign ahead of the festive season.
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